«(...) Design visual communication deals with the construction of visual messages in order to affect the knowledge, attitudes and behavior of people. A communication comes into existence because someone wants to transform a reality in a desired reality. The designer is responsible for developing a communications strategy for the creation of visual elements to implement and contribute to the identification and creation of other supporting activities to achieve the proposed objectives, namely the creation of that reality desired.»Rubén Fontana › Rubén Fontana
For 40 years leading the study Fontanadiseño, developing activities in Argentina and Latin America. In recent years, a team led by Rubén Fontana has specialized in the design and implementation of comprehensive institutional and corporate identity. Incorporated the teaching of typography to the career of Graphic Design at the University of Buenos Aires until 1997 he held the chairs of Typography I, II and III. Issued at the same university graduate Typography and was professor of the Chair of Editorial Design. (...) http://foroalfa.org/ruben-fontana |
